Golf since 2015 · Events since 2021

The technology behind full tee sheets and sell-out events.

Back9 builds and runs booking, ticketing and fan engagement platforms for golf clubs, golfers and event operators, from a single club’s tee sheet to an 80,000-pass stadium weekend.

Trusted by

HSBC SVNS and Emirates Dubai 7sHSBCVisaTroon InternationalUK Golf CoursesIreland Golf Courses

Proven at scale

One weekend at the Emirates Dubai Sevens

Read the case study
80,000+
ticket passes delivered to app wallets
2M+
app interactions
2,400+
digital payments
3,000+
tickets scanned in an hour

One team, two product suites, built the same way.

Proven platforms, ready to go

Join our platforms and start selling straight away. Where there’s a commercial fit, we can also run our technology under your brand.

Connected by design

Integrations and partner relationships that bring extra customers and revenue streams to every venue and event.

Hands-on support

Setup, training, onsite teams and data insights from people who have run these operations themselves.

About Back9

Golf technology since 2015. Events since 2021.

Back9 launched its golf and leisure booking platform in 2015, then brought the same approach to live events in 2021 with the Emirates Dubai Sevens.

Every product is designed, built and supported in-house by our own team.

Today we focus on two things: helping golf clubs and leisure venues sell more, and helping event operators deliver a seamless digital experience to every attendee.

More about Back9

Golf fairway with the Dubai skyline and Burj Khalifa in the distance

Let’s talk about your venue or event.

Tell us a little about what you run and we’ll put you in touch with the right team for a demo and pricing.