About Back9

We build the technology behind golf and live events.

Back9 designs, builds and runs booking, ticketing and fan engagement platforms. Every product is built in-house by our own team, and we stay alongside our clients long after launch.

Golf fairway with the Dubai skyline and Burj Khalifa in the distance

Our story

From golf tee sheets to stadium gates.

  1. 2015

    Back9 launches its golf and leisure booking platform.

  2. 2021

    Our events platform launches with the Emirates Dubai Sevens app and ticketing.

  3. 2022

    In-app shop and “My Teams” added for Dubai 7s fans.

  4. Today

    Golf clubs reach golfers through Spikeson and our partner sites, and event operators such as Ticketsfy run on our events platform.

How we work

What makes Back9 different.

We own our technology

Our platforms are designed and built in-house, so we can adapt them quickly and support them properly.

We bring partners with us

Corporate programmes, integrations and sponsor tools create revenue for our clients, not just software.

We show up on the day

From partner training to scanning teams at the gate, we work alongside your people when it matters.

Trusted by

HSBC SVNS and Emirates Dubai 7sHSBCVisaTroon InternationalUK Golf CoursesIreland Golf Courses